Date of Award
Management and Marketing
This paper addresses the marketing issues that the Laramie Animal Shelter is faced with and creates a comprehensive marketing campaign for the shelter. This project included marketing research assessing the perceptions consumers have towards animal shelters and rescues, then applying this information to create a directed campaign. Additionally, creative marketing examples are included to assist the Laramie shelter in their marketing efforts.
Collums, Carly M., "Social Marketing for a Cause" (2016). Honors Theses AY 16/17. 7.