Date of Award

Fall 12-9-2016

Degree Type

Honors Thesis

Department

Management and Marketing

First Advisor

Terri Rittenburg

Abstract

This paper addresses the marketing issues that the Laramie Animal Shelter is faced with and creates a comprehensive marketing campaign for the shelter. This project included marketing research assessing the perceptions consumers have towards animal shelters and rescues, then applying this information to create a directed campaign. Additionally, creative marketing examples are included to assist the Laramie shelter in their marketing efforts.

Included in

Marketing Commons

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