Follow

Submissions from 2012

PDF

Marketing and Public Policy: Transformative Research in Developing Markets, Clifford J. Shultz, Rohit Deshpande, Bettina T. Cornwell, Ahmet Ekici, Prabakar Kothandaraman, Mark Peterson, Stanley Shapiro, Debabrata Talukdar, and Ann Veeck

Submissions from 2010

PDF

Going Global with Innovations from Emerging Economies: Investment in Customer Support Capabilities Pays Off, Susanna Khavul, Mark Peterson, Drake Mullens, and Abdul A. Rasheed

PDF

Exchanges in Marketing Systems: The Case of Subsistence Consumer-Merchants in Chennai, India, Madhu Viswanathan, José Antonio Rosa, and Julie A. Ruth

Submissions from 2005

PDF

The Extended Self and Workplace Possessions, Kelly Tian and Russell W. Belk

Submissions from 2001

PDF

Consumers' Need for Uniqueness: Scale Development and Validation, Kelly Tian and William O. Bearden