Document Type

Article

Publication Date

2-2008

Abstract

This study explicates the coconstitutive relationships between commercial mythmaking and popular memory that arise through myth market competitions for identity value. We develop a genealogical analysis of the representational strategies and ideological rationales that two prominent New South mythmakers use to shape popular memories in relation to their competitive goals and to efface counter-memories that contradict their mythologized representations. We then derive a conceptual model that highlights competitive, historical, and ideological influences on commercial mythmaking and their transformative effects on popular memory, which have not been addressed by prior theorizations of the meaning transfer process.

DOI

10.1086/520076

Comments

The original publication is available at

http://www.jstor.org/stable/10.1086/520076.

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Business Commons

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