Department

Department of Management and Marketing

First Advisor

Dr. Kent Drummond

Description

This presentation and paper will cover the development and incubation of a small start - up company that was created by two Cheyenne Central High School graduates. Th e business, Velo Fashion LLC is a small business, which specializes in the design, sale and manufacture of screen - printed goods. The project will follow the story of the small business’ successes and failures and the current plans for the future and how t hey will be implemented. The focus of the project will center on marketing and how certain themes are reflected in the story of Velo Fashion LLC. Such concepts that will be covered and analyzed include, but are not limited to, distribution systems, rushi ng to market, promotions, branding, and unifying themes. The project will focus on how many of these themes can be seen through the lens of this company and how a better understanding of the concepts could help ensure the success of the business.

Comments

Oral and Poster Presentation, the UW Honors Program

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Velo Fashion: Triumph and Tragedy

This presentation and paper will cover the development and incubation of a small start - up company that was created by two Cheyenne Central High School graduates. Th e business, Velo Fashion LLC is a small business, which specializes in the design, sale and manufacture of screen - printed goods. The project will follow the story of the small business’ successes and failures and the current plans for the future and how t hey will be implemented. The focus of the project will center on marketing and how certain themes are reflected in the story of Velo Fashion LLC. Such concepts that will be covered and analyzed include, but are not limited to, distribution systems, rushi ng to market, promotions, branding, and unifying themes. The project will focus on how many of these themes can be seen through the lens of this company and how a better understanding of the concepts could help ensure the success of the business.