Presenter Information

Lauren Looney, University of Wyoming

Department

Department of Family and Consumer Science

First Advisor

Jennifer Harmon

Description

Branding and visual promotion are two key components for a business that can strengthen their stance in the marketplace. This paper looks specifically into branding and visual promotion, and how that relates to the visual merchandiser, in Laramie, Wyoming. It will also discuss how small businesses become successful based on Laramie business owners’ perspective and the unique view on visual merchandising in a small college town. This research started with businesses in downtown Laramie and, after choosing a few businesses, the researcher designed three display windows downtown. After designing and implementing these windows, the owners or managers of each store were interviewed about their roles in visual merchandising, their outlook on owning or running a small business, and how effective they perceived the windows to be.

Comments

Honors Program

Oral Presentation

Included in

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Branding and Visual Promotion in Laramie, WY

Branding and visual promotion are two key components for a business that can strengthen their stance in the marketplace. This paper looks specifically into branding and visual promotion, and how that relates to the visual merchandiser, in Laramie, Wyoming. It will also discuss how small businesses become successful based on Laramie business owners’ perspective and the unique view on visual merchandising in a small college town. This research started with businesses in downtown Laramie and, after choosing a few businesses, the researcher designed three display windows downtown. After designing and implementing these windows, the owners or managers of each store were interviewed about their roles in visual merchandising, their outlook on owning or running a small business, and how effective they perceived the windows to be.